Did you know that there are two main types of QR Codes? Did you know that they have some differences that will fit better, or worse, in your strategy? In this article you will find out what are the differences between Dynamic and Static QR Code.
Dynamic QR Code
Dynamic QR Codes store links that collect data or screen and then perform the purpose, which may be redirection to a website or application, for example. In this process, whoever generated the QR Code can obtain reading statistics.
Dynamic QR Codes also have the advantage of allowing editing without interference in the already generated image, which generates great versatility.
Static QR Code
Static QR Codes store fixed content and can be run without an internet connection as they have a good storage capacity.
Static QR Code cannot have its content changed after creating the code. Therefore, in the event of an error, the user is obliged to create a new QR Code.
What type of QR Code should I use?
To help you answer that question, let’s look at how to generate your QR Codes. Almost all free options on the market only generate static codes, while only paid alternatives are available to generate a dynamic QR Code.
In QRPlus PRO you can also generate dynamic QR Codes for free, change the content according to your marketing strategy, and get scan reports in real time.
Validation and Tracking of a QR Code
Now that you know that you can create your own QR Code, dynamic or static, without spending anything, let’s talk a little about how to put it into practice.
It is extremely important to verify that the QR Code is scanning correctly, that is, if the intended data is effectively communicated to the consumer. Don’t forget to test multiple apps and readers to avoid any unexpected issues. If you find any discrepancies, and you are using a dynamic QR Code, you can easily correct it.
Like any marketing campaign, you need to track the results of using QR Codes to verify that they are actually working. It is essential to evaluate information such as the number of readings, if the people who read the code effectively achieved the objective. If you identify any improvement, and you are using a dynamic type QR Code, you can easily adjust.
Do validations constantly, this will help you to better understand your audience and make targeted campaigns and get the best performance. Right? Now do you know what are the differences between Dynamic and Static QR Code?