URL, Pix and WhatsApp accounted for 90.8% of the QR Code generation events observed on the QR Plus platform in August 2026.

Executive summary

In August, just over 9 in 10 generations observed on QR Plus led to three familiar digital destinations: a web page, a Pix payment or a WhatsApp conversation.

URL led the period at 46.1%. Static Pix represented 29.4%, while WhatsApp accounted for 15.3%. Together, the three types concentrated 90.8% of the generations analyzed.

This is a snapshot of activity observed on the QR Plus platform in August 2026 — not an estimate of the entire Brazilian QR Code market.

Three actions concentrated the month’s generations

The distance between categories shows a clear lead for URL, followed by static Pix and WhatsApp. The chart compares each type’s share of the same set of eligible events.

Shares are shown to one decimal place and may not add up to exactly 100% because of rounding and the other categories available on the platform.

QR Codes emerge as a bridge to immediate actions

The concentration in URL, Pix and WhatsApp suggests that QR Codes were used mainly to shorten the path between an intention and a digital action.

Within the observed scope, opening content, starting a payment and beginning a conversation form a core of simple, direct uses. The distribution does not explain why each QR Code was created, but it helps identify which destinations were most present on the platform during the month.

How the data was prepared

The r1 monthly snapshot consolidates successfully completed root generations in the public tools and QR Codes created in the PRO area. Later customizations do not count as new generations. Reconciliation uses the operation or QR Code identifier according to the channel, and the distribution groups records by canonical type.

What each unit means

Generation event

A successfully completed root operation or a QR Code created in the PRO area. It is not a person, impression or scan.

Resolution attempt

A request to resolve the destination of a dynamic QR Code. It is a later step and is not part of this generation analysis.

Valid resolution

An attempt that meets the functional resolution rules. It remains different from a person or a qualified scan.

Qualified scan

A resolution filtered using versioned bot, preview and scanner rules. This metric is not used in this note.

Person

Not inferred from events. One person may generate more than one QR Code, and an event does not identify an individual.

Privacy and aggregation

The analysis uses only aggregated counts and technical categories. The Radar layer neither stores nor publishes payloads, destination URLs, Pix keys, Wi-Fi passwords, contacts, files, images, logos, decoded content, raw IP addresses or complete user agents. No account, client or user is identified.

Limits to interpreting this snapshot

• The sample reflects only activity observed on the QR Plus platform and may differ from other platforms, contexts and audiences.
• Events measure operations, not unique people, businesses, impressions, QR Codes in circulation or later scans.
• Shares are published to one decimal place; sums may show small rounding differences.
• This edition does not compare August with July because July collection began on the 16th and does not cover an equivalent full month.

What to watch in the next editions

Future monthly notes will show whether this concentration holds and how each type’s share changes over time. After six complete, comparable months, the QR Plus Radar can bring the series together in a consolidated report.