QR Codes for businesses, events and service

Each segment uses QR Codes differently. A restaurant may need menus, Pix, Wi-Fi and WhatsApp. A store may need coupons, catalogs and reviews. An event depends on signups, schedules, location and contact. This page helps you choose the right type before generating the code.

Choose by goal Payments, service, location, content, contact or campaigns each require different QR Code types.
Think about placement A QR Code on a table, package, storefront or card needs the right size, contrast and destination.
Use dynamic when it matters If the destination may change or needs metrics, prefer dynamic types like URL, WhatsApp, vCard and Links.

Segments that work especially well with QR Codes

Use these cards as a starting point to understand which QR Code types fit each routine, channel and material best.

Restaurants and delivery

Use QR Codes for menus, Pix payments, guest Wi-Fi, WhatsApp orders and restaurant location.

Menu, Pix, Wi-Fi, WhatsApp and GPS View full guide

Stores and retail

Make Pix payments easier and connect customers to catalogs, coupons, reviews, social profiles or WhatsApp support.

Pix, URL, Coupon, WhatsApp and Links View full guide

Events, fairs and tickets

Use QR Codes on badges, posters, booths and support materials for schedules, signups, maps, contact and post-event content.

Event, URL, PDF, vCard and GPS View full guide

Professionals and service

Turn business cards, email signatures, badges or proposals into a direct path to save contacts, open portfolios and start WhatsApp chats.

vCard, WhatsApp, URL, Links and PDF View full guide

Schools, courses and training

Share class materials, forms, attendance, calendars, videos, campus maps and office contacts without long links.

PDF, URL, Video, Event and GPS View full guide

Local services and clinics

Help customers find the address, book service, save contacts, access documents, pay deposits or talk to the team.

GPS, WhatsApp, vCard, Pix, PDF and URL View full guide

Start with the action you want people to take

A good QR Code is not only visually polished: it solves an action. For payment, use Pix. For chat, use WhatsApp. For saving details, use vCard. For directions, use GPS. For opening a page, use URL or Links.

  • Pix: fast payment at counters, tables, packaging, orders or events.
  • Wi-Fi: connect visitors without typing network name and password.
  • WhatsApp: start service, orders, quotes or support with a prepared message.
  • URL e Links: open websites, landing pages, catalogs, forms, social profiles or campaigns.
  • vCard e GPS: save professional contact details and guide customers to the right address.

Where the QR Code appears also changes the strategy

The same segment can use QR Codes in many places. The chosen material affects size, contrast, call to action and destination type.

Tables and counters

Good for menus, Pix, reviews, Wi-Fi and WhatsApp.

Packaging and labels

Link to instructions, warranty, campaigns, coupons, videos or product pages.

Flyers, posters and storefronts

Connect printed material to sites, forms, maps, catalogs or promotions.

Choose the segment, generate the right type and test the scan

You can start with a free QR Code and move to dynamic features when you need to edit destinations, track scans or organize campaigns.

Create QR Code