QR Codes on materials: turn print into the next action

Packaging, flyers, labels, posters, invitations, signs and storefronts do not need to end on paper. With the right QR Code, each material can take people to Pix payments, WhatsApp service, catalogs, location, video, PDFs, forms, events or your business page.

QR Code on table material opening a menu
Define one actionThe material should answer one simple question: buy, learn, book, order, find, watch or talk.
Think about real scanningSize, contrast, distance, lighting and surface change between labels, billboards, packaging, counters and flyers.
Choose the right destinationIf information can change, URL, WhatsApp, vCard and Links allow updates. For fixed information, static QR Codes may be enough.

Where to use QR Codes on printed materials?

The same QR Code does not need to appear on every material. People receiving packaging may need instructions; people seeing a flyer want to discover an offer; people at a storefront may want to pay, order or chat. Choose the destination by reading context.

Before printing, validate the full path

A QR Code can look good and still fail if it opens a slow page, wrong phone number, expired promotion or incomplete route. Test it on more than one phone, at the material's real scanning distance and in the lighting where it will be used.

  • Use high contrast between the QR Code and background.
  • Do not distort or crop the code's clear space.
  • Explain the action with a short phrase next to the QR Code.
From print to digital

Choose the material, define the action and generate the QR Code

Start for free with Pix, Wi-Fi, WhatsApp, GPS, PDF and URL. For URL, WhatsApp, vCard and Links, use dynamic features when you need to update destinations, organize campaigns or track scans.