Modern phone scanning a QR Code

Make any physical
object digital

When you place a QR Code on any physical object, you turn it digital, make access easier for users and can track it with statistics and analytics.

What is a QR Code?

QR stands for Quick Response. It is a type of barcode that can store a wide range of information.

Visual difference between a QR Code and a traditional barcode

Visual difference between a QR Code and a traditional barcode

The obvious difference between a QR Code and a barcode is its appearance. A QR Code is always square and contains smaller blocks. A barcode, on the other hand, has vertical bars in different widths and is often accompanied by a serial number.

What can a QR Code do?

Because it is so versatile, a QR Code can be programmed to do many things. It can be split into two formats: dynamic and static.

A dynamic QR Code is useful for companies or nonprofit organizations in their marketing strategy because of its advantages. Although it requires a QR Plus PRO subscription to work, it is a small price compared with the benefits it offers.

Dynamic QR Code solutions are editable. That means if you make a mistake and only notice it after the QR Codes have been printed, you can log in to the dashboard and fix it without changing the appearance of the printed QR Codes.

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Advantages of dynamic QR Codes

  • The print deadline is shorter than in a traditional campaign. With a dynamic QR Code, you can add a placeholder QR Code and change the content later.
  • Typos are inevitable. There are countless stories about errors noticed only after a QR Code was printed on business cards, brochures or flyers, leading to costly reprints. With a dynamic QR Code, you can fix it without reprinting.

  • Changing the direction of your campaign and thinking it is too late? Not with dynamic QR Codes.

    If you printed a QR Code to get more Facebook likes and then decided you need customer feedback, no problem. Just change the QR Code content in the dashboard. Need to change it again? With QR Plus PRO, you can do that as many times as you need during the active subscription period.

What are the main differences between a static QR Code and a dynamic QR Code?

Static
They cannot be edited after printing and do not offer tracking. The content is fixed inside the code and does not show scan statistics, such as number of scans, time, location or device.
  • Physical print materials
  • Flyers and packaging
  • Permanent items without updates
  • Content that does not need metrics
Dynamic
They can be edited even after printing, letting you change destination and content at any time. They use a short URL (e.g. qrpl.us/*, qrplus.solutions/*) and offer complete scan statistics (quantity, date, time, location and device type).
  • Marketing campaigns
  • Updatable printed materials
  • Performance and metrics tracking
  • A/B tests and ads with frequent changes

Learn more about some QR Code types

Click to learn more about each one:

Who we are

People working for your business

Our goal is to create a simple and elegant tool to turn any physical object into a clickable, digital and trackable object.

As entrepreneurs, we work harder than anyone else. You know how it is. When a task needs to be done, we roll up our sleeves and get to work.

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QR Plus office - São Paulo/SP

Our office - São Paulo/SP

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